- Wow our customers with superior quality, value, and service in leadership and sales training.
- Differentiate our training with innovative technology, research, and great trainers.
- Treat our customers like we want to be treated, and help our customers treat their customers like they should be treated.
- Respect the diversity of our customers and employees and their talents.
- We take ownership of our actions.
- We and our customers can serve broader and more diverse markets by making money.